Better online presence.
Fewer lost fans.
Your art deserves to be found with a digital experience that matches your talent.
We help artists bridge the space between flow and friction. From the first moment they heard you out, to the first click to finding you online, to then creating a lasting connection.
Our Services
1) Starter level — DIY Digital Toolkit
A practical digital toolkit that helps artists clarify their brand, audit their online presence, and create a sustainable action plan for improvement.
2) Accelerator Level — 30-Day Reset
A comprehensive strategy package featuring a brand and digital audit, a 90-minute coaching session, 30/90-day roadmaps, and ongoing async support throughout the month.
3) Builder Level — 90-Day Boost
A done-with-you partnership that builds on the Accelerator with brand refinement, digital ecosystem strategy, growth planning, systems simplification, three monthly coaching sessions, and ongoing implementation support.
Who we're for
We're a team of passionate thinkers and doers, building with purpose and clarity.
Van Lauren Artists is ideal for:
Electronic music artists with releases on labels or self-released, who need their online presence to match their sound — whether you're techno, house, ambient, or experimental
Visual artists (painters, mixed media, installation artists) who are self-managed or gallery-connected and need to build a stronger digital foundation
Artists with bookings but inconsistent branding across Bandcamp, SoundCloud, Spotify, Instagram, RA, and websites
Creative professionals who use their online presence as their portfolio and want to look more credible to bookers, curators, and collaborators
Artists without managers who need to handle digital strategy themselves (or with just a booking agent)
Artists We’ve Worked with
Awesome Soundwave
Awesome Soundwave is a boutique live electronic music label, founder by Carl Cox and Christopher Coe.
Vince Watson
Vince Watson is a music producer, DJ and live performer from Glasgow, Scotland, now living in the Netherlands.
Amorphic
Wigbert
Wigbert is a Frankfurt-based German producer, DJ and live artist, known for his dark, driving techno. New to VLA in 2026.
Cosmo Cater
Cosmo Cater is a Brisbane-based Australian DJ, previously in Valencia, Spain. New to VLA in 2026.
gLDNSMK
GldNsmk is a Brisbane-based Australian DJ, previously in Valencia, Spain. New to VLA in 2026.
What We Believe
We started this studio because too many artists say they’re fine, but behind the scenes, they feel completely overwhelmed.
Artists are stretched thin.
Releases are constant.
Gigs are based on vanity metrics, not quality.
Digital platforms continue to demand time.
So much time.
We believe an artist’s digital experience should elevate an artist, not hold them back.
At Van Lauren Studio, we help artists realign their digital presence, platforms, and profiles, so they reflect how their creative practice actually wants to show up.
Calm. Clear. Human.
It's about designing experiences that respect time, energy, and attention — for fans, bookers, curators, and the artist behind the work.
We work alongside artists and creative professionals who care deeply about what they're making, and who want their practice to feel as good to operate as it does to experience.
Because when digital experiences are authentic, organised, and engaging, people notice—and they become loyal fans.
—
Kat Loughrey
Founder & Chief Experience Officer (CEO)
Frequently Asked Questions
-
Websites are a key focus, but we also audit the platforms artists actually use—Bandcamp, SoundCloud, Spotify profiles, Instagram, Resident Advisor, Beatport, gallery pages, and more. The number of platforms depends on the plan you choose.
-
We cover Instagram, Facebook, Bandcamp, SoundCloud, Spotify for Artists, Apple Music for Artists, Beatport, Resident Advisor, YouTube, TikTok, LinkedIn (for some visual artists), and gallery or label pages. We deep-dive into 2–3 key platforms per package based on where your audience and opportunities are.
-
No—this is a front-facing audit. We review what fans, bookers, curators, and journalists see when they first discover you online.
-
Our Builder and Advisor plans offer support with this, or you can take the insights and apply them yourself or with your team/collaborators using the Starter plan.
-
Each plan has delivery details outlined. Any questions, you can get in touch via our contact us form.
-
Absolutely. Many of our clients are self-managed or work only with a booking agent. The Starter and Accelerator plans are designed specifically for DIY artists.
-
Only if you want them to be. This is about your artist presence. We can collaborate with your label, manager, or booking agent if helpful, but it's not required.
Follow us on Social
